Crafting A Welcoming Identity For Handmade Work
The Problem
The founder of Koko & Stitch came to us looking for branding for her new crochet business that felt friendly and inviting. She was looking for a fun typographical logo that incorporated her beloved dog Koko, and the beautiful hand-crafted projects she makes.
The Process
We worked closely with our client to determine the key feelings she wanted her business to portray and understand the sincere devotion behind her beautiful craft. With these fundamentals, we were able to create a meaningful and authentic brand.
The Color Palette
The color palette reflects a homey and youthful energy derived from a mood board we created that showcased her loyal pup, and the hand-made plant crochet projects she creates. The rich greens and purples from plants and the yarn you use in your craft evoke an earthy yet moody aesthetic. Together, this palette creates a visually stunning design that resonates with both younger and older audiences.
The Meaning Behind The Brand
The purpose of this brand was to create a visual identity that the client not only resonates with, but also reflects her passion for crochet and the warm, homey feeling shared with her beloved dog, Koko. The bold script evokes a sense of craftsmanship and the friendly, welcoming spirit that Koko & Stitch is built on. Overall, the brand captures a heartfelt blend of creativity, comfort, and personality that makes Koko & Stitch feel warm and inviting.
The Solution
With meaningful collaboration, we were able to create a brand that felt personal to her story and appealing to her range of clients. The Koko & Stitch branding reflects their genuine and friendly spirit with an overall feeling of kindness and creativity.