From Fantasy To Reality
The Problem
Troy Mole came to us for a quick branding project for his real estate business. Working with him personally we were able to make a brand that represents his reality style with a unique flare. Along with the branding, we chose to update his printed information by designing some new postcards to hand out at events and leave as informational items.
The Color Palette
With this palette our inspiration came from Troy’s passions and Windmere’s color palette. Troy has a passion for history and medieval reenactment, so we wanted to bring his love of ancient architecture into it. We researched lots of historical pieces like tapestries, ancient castles, and manuscripts to find authentic colors. Whilst doing this, we stayed mindful of his parent company Windmere, their palette inspired the one for Fortress Finder.
The Brand
When creating the brand story for Fortress Finder, we looked to the idea of finding people their dream castle/fortress. This spin on the traditional idea of a realtor has made Fortress Finder stand out against their competition.
The Launch Strategy
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