Rejuvenating a Community Staple
The Problem
Dudley’s came to us in need of a refreshed vintage look for this community staple. With that was the need for an updated website with the ability to schedule online, following the new branding. Plus with all the construction that was happening around their location at the time they wanted help standing out and reminding the community that they are still open. This shops vision was right up our alley.
The Process
This rebrand of Dudley’s Kampus Barber Shop was all about honoring a legacy while bringing in a fresh, elevated feel. We refined the color palette, introduced updated typography, and created a custom vintage scissors icon to tie it all together. Along with the main logo, we designed two fun logo variations and even had the opportunity to create a new exterior banner to welcome the community in.
The Color Palette
When building up Dudley’s logo, we found great inspiration from the shop itself, leaning into the vintage colors of the barber chairs and products sold there. Through trial and error, we found that dark variations with a gold pop made the brand unique.
The Meaning Behind the Brand
Dudley’s has been a cornerstone in Eugene since 1922…nearly a century of haircuts, conversation, and connection. From its roots on 13th Street to its new home on Alder, this family-owned shop continues to embody what a true barbershop should be: welcoming, community-driven, and full of character. With this rebrand we carried the heritage of this barbershop on our shoulders and we strived to make it look like the barber shop college students and other members of the community have gone to for generations.
The Solution
The final outcomes for our work with Dudley’s turned out better than we hoped, everything came together wonderfully. Hitting the homerun for their rebrand we linked them up with new banner signage and a new website to make their scheduling process and online presence more cohesive. Getting to work with George and his wife Marci on this project was such a joy. Their passion for their craft and their community shines through in everything they do. We’re so grateful they trusted us with this next chapter of their story.