Reshaping Marketing For A Local Real Estate Broker
The Problem
Amy came to us in need of a total brand and website refresh. Their current logo and website were quickly made so that they could carry on with business and be reachable for clients. However, what they had previously done did not resonate with them at all and was outdated. They needed a full rebrand that was authentic to who they are and stood out.
The Process
We went back and forth with our clients to truly understand their personality and the design style they were drawn to. We were determined to figure out how we could make their brand stand out, while incorporating a friendly Pacific Northwest vibe that was authentic to them. This foundation guided our direction.
The Color Palette
This color palette was designed to reflect key traits such as calm, trust, warmth, and growth. The rich teal tones convey stability and support, while soft aqua and neutral shades bring balance and ease. Finally, the warm golden accents add comfort and vitality. Together, these colors create a welcoming, grounded identity rooted in connection and compassion.
The Meaning Behind The Brand
The brand draws inspiration from the homes and natural landscapes of Oregon. Our goal was to create not just a house but a home that conveys warmth with a subtle rustic character. The supporting typography was selected to reflect femininity, aligning with the identity of a woman-owned business and a team of women while maintaining a sense of professionalism. Overall, the brand identity feels inviting and trustworthy with thoughtful local touches.
The Website
The website was designed to be easy to navigate and a one-stop shop for potential clients of Amy Jackson. The site includes a built-in featured home search of properties listed under Amy, as well as an overall home search of all properties in Lane County. Also featured on the site are resources important for buyers and sellers, expanded information on Amy’s background for a more personal touch, and a highlighted section of testimonials from her happy clients.
Check out the new website here: https://www.amyjacksonhomes.com/
The Solution
Through collaboration, we were able to create a visual identity that resonated with the client and reflected the beautiful area that she serves. This brand and website now convey feminine professionalism with deep roots in the community.